You have opened this Privacy Statement because you are using the services provided by Postimees Grupp AS (registry code 10184643, seat at Tartu mnt 80, 10112 Tallinn) (“Postimees Grupp AS / we / us”), i.e. using the journalistic content provided by Postimees (incl. Sakala, Virumaa Teataja, Järva Teataja, Maa Elu, Elu24, etc.), subscribing to publications, commenting on articles, subscribing to newsletters, receiving notifications about services and discounts, participating in consumer games, campaigns and/or raffles (“Services”). We process your personal data when providing our Services. This Privacy Statement gives you a brief overview of how your personal data are processed by Postimees Grupp AS. More information on the processing of personal data can be found in the Privacy Policy of MM Group Media Companies (“MMG Privacy Policy”). The terms used in this Privacy Statement have the meaning defined in the Statement. If no meaning has been assigned to a term in the Statement, the term has the meaning set out in the MMG Privacy Policy. If you use our Services and possible related additional services, Postimees Grupp AS generally processes your personal data as a controller. We care about the security of personal data and process personal data in accordance with the applicable data protection regulations. Make sure to read this Privacy Statement of Postimees and read the MMG Privacy Policy for more information.

What kind of information do we collect? The information you disclose to us (e.g. name, contact details, address, payment method information when registering as a reader; comments on articles or data disclosed in an interview for journalistic content, for example); the information on the use of the Service (e.g. your activity on our Websites, including information collected through Cookies); the technical information about your devices and Internet connection (including IP address verification); and the information related to additional services (e.g. participation in campaigns).

On what basis and why do we process your data? We mainly process your data in order to allow you to access our Services, perform a contract we have signed with you, and improve and develop our Services. Additionally, we may process data for marketing purposes (based on your consent or, in certain cases, on the basis of legitimate interest for similar services), as well as for the legitimate interest between the companies related to Postimees Grupp AS (or other legal basis), and for compliance with legal obligations (for example, for accounting purposes).

How do we provide the best journalistic content? In order to provide you with the best and most interesting journalistic content and other Services, we may use Cookies and other analytical solutions (read more in the chapter “Cookies and other web technologies” in the MMG Privacy Policy). Generally, analytics are anonymised. This does not mean profiling, which would have legal consequences for you, nor do we make important decisions based on it. We may use your data to develop our Service.

Who processes your personal data? With regard to the Service and the data related to our contractual relationships, we are the Controller. For the provision of the Service to you and in our other legitimate activities, it may also be necessary to share your personal data with various third parties, e.g. our IT partners, the persons belonging to the same group as us, payment service providers, home delivery service providers, etc. (see the chapter on transfer in the MMG Privacy Policy).

How long do we keep the data? As a general rule, we keep your personal data for the duration of the contract plus 3 years (or longer if necessary to defend possible claims); Cookies are stored according to the time specified in the Cookie policy, analytical data are generally anonymised, but if any data are personalised, they are only used for the time necessary for the purpose. The retention period may also depend on our legitimate interest or obligations arising from law (e.g. 7 years in case of accounting data, pursuant to law). We proceed from the principle that personal data may only be processed and stored for the period of time necessary arising from the purpose.

Do you have any questions about the processing of personal data? More information on the processing of personal data is available in the MMG Privacy Policy. In addition, you can always contact our data protection officer by writing to We will gladly help you. You can also contact the Data Protection Inspectorate with any complaints concerning your personal data (